Sony: Digital analytics in a global brand – Digital analytics meetup #11

Hello data enthusiasts!

We are super excited to announce our next event that will take place on Thursday, November 29th at 6pm. This event will be in English.

Be careful, the venue and the starting time is different! We meet at the amphitheater of TEE-TKM ( at 6pm. A much larger and comfortable venue, located close to the city center.

Sony Electronics Europe ( will be joining us for this event! This is THE SONY electronics. Sony creates and delivers more entertainment experience to more people than anyone else on earth. It’s the Japanese tech giant who has created iconic products like the Sony Walkman and the VAIO laptops. Sony is a global data-driven brand, with strong online presence and a complex web analytics and digital marketing ecosystem. We’ll get a chance to have an open discussion with 2 members of the Pan-European analytics team, about all the technologies and processes that makes the organization work efficiently with the help of their in-house team of analysts and their external vendors.

– Speakers
Our main speaker is Demis Pinamonti (, web analytics and media performance manager for Sony Electronics Europe. An experienced digital marketing strategist, specializing in web analytics and multi-channel campaigns reporting, conversion rate optimization, SEO, PPC and social media marketing. Demis is managing for the past 2 years the web analytics marketing department of Sony Europe. He will walk us through the challenges a web analytics manager needs to face when dealing with a global can complex brand like Sony Electronics. We will also get the chance to see how online marketing channels and marketing vendors are utilized and how a small analytics team can produce reports with valuable insights.
Our second speaker is Alistair Zenou ( also a member of the analytics department in Sony Electronics Europe. Alistair is working with Demis as an Online Sales & Marketing Analytics Assistant Manager. He has previously worked with web analytics in the automotive industry. He is experienced in Google Analytics, Adobe Analytics and many of the top BI tools. Alistair will walk us through the tools he uses on a daily basis, allowing him to generate actionable consultancy based on digital performance to help managers make the right decisions and boost digital R.O.I.

– Q&A session
Both speakers will also be taking questions from the audience. If you want to learn more about the responsibilities, the daily tasks and the challenges of a web analytics department of a global organization, send us your questions! Feel free to send us messages with your questions using our Facebook page:

– Schedule
The meetup’s schedule this time will be the following:
18:00 – Doors open
18:30 – Talks / Q&A session
20:00 – Networking & drinks

– Registration
As always, everyone can attend the meetups at no cost, just by completing a registration on

You can find more details about this meetup and news from our community on our official website: